Director of Marketing and Communication

Job Description

The Director of Marketing and Communication will lead the development and execution of strategic marketing initiatives to enhance brand visibility, drive engagement, and support organizational goals. This role involves overseeing marketing campaigns, managing communication strategies, and collaborating across departments to ensure a cohesive message and brand identity.

Key Responsibilities
Strategic Planning: Develop and implement comprehensive marketing and communication strategies aligned with organizational objectives.
Team Leadership: Manage and mentor the marketing and communication team, fostering a collaborative and innovative work environment.
Brand Management: Ensure brand consistency across all platforms and materials; oversee the creation of marketing collateral.
Digital Marketing: Lead digital marketing efforts, including social media, email campaigns, and website management to enhance online presence.
Content Development: Oversee the creation of engaging content for various channels, including blogs, newsletters, and press releases.
Market Research: Analyze market trends and consumer insights to inform marketing strategies and identify opportunities for growth.
Stakeholder Engagement: Collaborate with internal and external stakeholders, including senior management, to ensure alignment on communication strategies.
Budget Management: Develop and manage the marketing budget, ensuring effective allocation of resources.
Performance Metrics: Establish KPIs to measure the effectiveness of marketing campaigns and communication strategies; report on results and insights.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field; Master’s degree preferred.
• Proven experience in a senior marketing or communication role, preferably within a similar industry.
• Strong leadership and team management skills.
• Excellent written and verbal communication abilities.
• Proficiency in digital marketing tools and analytics.
• Strong project management skills with the ability to work under tight deadlines.